Jenelle Sy
Premium UGC · Manila
Portfolio MMXXV
Jenelle Sy  Est. 2025
Jenelle Sy, UGC creator, photographed in Bangkok
Portfolio ’25UGC · Events · Marketing
Est. 2025
Manila, PH
Jenelle Sy
UGC Creator · Event Director · & Marketing Strategist
Portrait of Jenelle Sy

( 01 )  Who I Am

Brand stories, told from both sides.

I create and manage brand experiences from both sides of the table, making short-form content that feels organic, aesthetic, and easy for audiences to trust. I know what looks good on camera, what converts for brands, and how to communicate a campaign clearly from ideation to execution.

  • UGC Creator
  • Event Director
  • Marketing Strategist
  • BS Management, Ateneo de Manila
  • Frequent Traveller
  • Manila Based
Jenelle Sy, founder of Cabana Club

( 02 )  Founder

Cabana Club

A platform for curated markets, brand activations, merchant partnerships, sponsorships, and community experiences, built and run by Jenelle. The founder's seat is what makes her a sharper creator.

( 03 )

What I do

01

UGC Content

Scroll-stopping short-form content that feels organic and easy to trust.

  • Product reviews & demos
  • Unboxings & tutorials
  • Lifestyle photo & video
02

Event Direction

On-ground brand experiences, designed and run end to end.

  • Curated markets
  • Brand activations
  • Experiential pop-ups
03

Brand Partnerships

Collaborations built to convert, not just to look good.

  • Sponsorships
  • Merchant partnerships
  • Ambassadorships
04

Marketing Strategy

Campaigns shaped clearly from ideation to execution.

  • Content strategy
  • Concept & scripting
  • Campaign management
( 04 )

Creative & Playful

Jenelle Sy at sunset in La Union
La Union
Jenelle Sy at Ateneo de Manila University
Ateneo de Manila
Jenelle Sy on Orchard Road, Singapore
Orchard Road, Singapore
Jenelle Sy out in Manila at night
Manila Nights
Jenelle Sy on the beach in Boracay
Boracay
Jenelle Sy on a night out in Bangkok
Bangkok Nights

( 05 )  Let's Collaborate

Let'sWork

Candid photo of Jenelle Sy